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Brokerage, Sales / Leasing


Scouting opportunities, connecting buyers and sellers, and making real property transactions happen Real estate agents and brokers facilitate the sale or leasing of real property. Brokers and agents usually specialize in either retail, office, residential, industrial, or land; however, their responsibilities are the same across property type. Sales agents must work underneath the license of a managing broker. Brokers manage the firm, recruit new agents, determine the marketing budget for the office, the listings carried by the firm, and the activities of the sales agents. Sales agents often are independent contractors working for straight commission, which can range from 1% up to 7%, and are split between the buyer's agent and the seller's agent. Depending on the industry, brokers and agents' responsibilities can range from obtaining the property listing, marketing the property, showing the property, negotiating with buyers or sellers, helping to arrange financing for the client, preparing contracts, organizing the closing, and increasingly expected to financially model opportunities for their clients.

Role / Company Location Posted
Leasing Managerbkm Capital Partners Fremont, CA Aug 20, 2019
Regional Lease Administrator Fort Washington, PennsylvaniaLINK Industrial Properties Fort Washington, PA Aug 14, 2019
Vice President of LeasingBayside Realty Partners San Carlos, CA Aug 16, 2019
Market ManagerVTS New York, NY Aug 9, 2019
Investment Sales AssociateHanley Investment Group Corona Del Mar, CA Aug 8, 2019
Senior Associate / Non-ProfitTranswestern New York, NY Aug 12, 2019
Leasing and Occupancy ManagerJonathan Rose Companies Cleveland, OH Aug 5, 2019
Manager of LeasingMillbrook Real Estate Company Buffalo Grove, IL Aug 5, 2019
Specialty Leasing RepresentativeMadison Marquette Naples, FL Jul 29, 2019
Director of LeasingPREP Property Group Cedar Hill, TX Jul 29, 2019



Looking to the future

Brokers and sales agent's income levels are inherently tied to the volatility of the real estate markets. In slow markets, an agent may have to work twice as hard to make the same income they made when the market was good. As transaction activity picks up so too will broker’s commission-based income. Technological advances in market research have greatly increased the level of sophistication and training required to be a successful broker or agent. In order to attract clients, real estate agents will have to be able to provide a greater level of in-depth market research and a higher level of financial analysis on properties. This will be especially true in non-residential sales, where agents will be asked to effectively negotiate complicated deals. Even in weak markets, real estate will continue to be bought and sold, and the services provided by brokers and agents will be required. Sales and brokerage will continue to be a good point of entry into the real estate industry, but only the agents with the necessary financial and technological skills, along with superior customer service, will be truly successful in the ever competitive market of buying and selling real estate.

 
Brokerage, Sales / Leasing

Skills Required

  • Strong interpersonal and sales skills
  • Client relations management skills
  • Market research skills
  • Strong Negotiation Skills
  • Attention to detail

Professional Reading and Resources


  • "Real Estate Alert"
  • "www.Globest.com"
  • "www.CoStar.com"
  • "www.LoopNet.com"
  • "www.Realtor.com"

Industry Qualifications


  • Real estate brokerage and sales license (varies by state)
  • SIOR: Society of Industrial and Office Realtors
  • CRE: Counselor of Real Estate
  • CRS: Certified Residential Specialist designated by the Council of Residential Specialists
  • GRI: Graduate Realtor Institute designated by NAR

Top Companies


  • CB Richard Ellis
  • Jones Lang LaSalle
  • Colliers International
  • Newmark Grubb Knight Frank
  • Cushman & Wakefield